DWD Retail Products

Condor Cycles are one of the UK’s leading manufacturers of bespoke bicycles. Using the latest innovation in Italian designed frames, their meticulous attention to detail means they have led the field in custom cycles for over 60 years.

They have operated from their store in Central London for 10 years. They recently decided to purchase the adjacent premises and develop a flagship store. This will enable the business to grow for another 10 years.

Following a detailed tender, DWD Retail Products were chosen as the main contractors. DWD had responsibility for all elements of the refurbishment, from planning to signage.This included the design & manufacture of all the retail fixtures and equipment, for which DWD commissioned Dymond Engineering/Shop Fittings.

Condor’s Managing Director, Grant Young, commented that cycle retailing is a specialist market. He further advised that standard shelving, display and slatwall equipment were not right for Condor. He also commented that it needs to allow the products to be merchandised correctly. DWD and Dymond therefore dedicated themselves to ensuring that each of Condor’s products could be displayed effectively. Moreover all the fixtures were custom designed and manufactured to incorporate all of Condor’s specific requirements.

The refurbishment took 12 weeks to complete and Condor were able to trade throughout, with minimal disruption to the business.